Railways to go on revenue track with ads, music, films

Submitted by business_centrik on 12/01/2017

Passengers can access paid entertainment in trains, draw cash at station ATMs, The Indian Railways will put up ATMs on platforms in stations, offer music and movies in trains and ‘brand’ trains to boost advertising revenue. These and other initiatives to get revenue from non-fare sources were announced by Railway Minister Suresh Prabhu on Tuesday. The Minister unveiled the Railways’ first non-fare revenue policy, out-of-home advertising policy, train branding policy, content-on-demand and rail radio policy, besides an ATM policy. ATMs are likely to be located at the end of platforms or at a prominent place in the circulating area of stations.

Source: The Hindu

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